http://bagsofethics.org/bags-of-talent/
As an owner of one of these bags for around a year, it was not until I recently saw the tag stating 'Bags of Ethics' which I had seen many times before, today I looked at it in a different mindset due to this module. When purchasing the bag it was obvious that it was more sustainable than a plastic carrier bag as it is reusable, when researching into the bag it became clear it was much more than a usual bag for life. The slogan "you are what you carry" opens the mind to thinking about other accessories and how they are not sustainable what so ever, unlike this bag which is 100% cotton and durable. The stylish design offers a fashionable alternative to plastic bags and is a refreshing way to attract consumers to using more sustainable materials rather than bags for life with the shops name printed across it which you wouldn't want to use an accessory. This turns being sustainable into fashion thanks to the collaboration of Tesco and Bags of Ethics which will continue with various designers. This bag doesn't only make being sustainable pretty, it also does good by the profits being donated to good causes and charities. One good cause being the graduate fashion week, these donations could inspire these graduates to create sustainable fashion which begins a cycle of positive production which to support people and the environment.
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